Properly optimized content is one of the basis of online marketing. How to create SEO texts? What should you know in order to write SEO-friendly? The answers are in the article below.
User-friendly Google – universal rules
Californian giant constantly improves its algorithms, so as to give users top-notch search results. On the one hand, algorithms observe our searched data, on the other they analyze millions of webpages. The progeny can be seen on our screens. Right now there are about 200 factors taken into account, while analyzing webpages. However, there are some universal principles, which stay the same despite passing time, that can be applied to both digital copywriting and the traditional one. What are these principles?
A good idea is the best way to start!
Think about what would you like to write, what shall be the structure of your article and what information will you deliver in particular paragraphs. While designing a draft of the text, try to think from your clients’ perspective. What can be important for them? What type of information do they look for? You can make the best use of some specially designed tools, such as Google Trends, thanks to which one sees phrases are most popular in search results. Designing the content in your mind, remember also about right keywords, relevant for a given topic. Use tools such as kparser.com, answerthepublic.com, KeywordTool.io and Keyword Planner from Google. They will help you see what keywords are vital for a particular topic. It would be also easier for you to create a catchy title.
Title and lead – how to attract your audience?
Even the most valuable content may be unread unless the title or first words won’t be intriguing for our reader. The title shall convey the main message of our SEO text. It shall resemble the topic of the article, presenting it in an appealing way to get the audience’ attention. Ideally if it includes keywords important for the given issue. Creating an interesting lead, we have some more elbowroom (the lead’s length shall be between 160 and 200 chars with spaces). Yet, remember still that it shall be only a highlight of what we can expect in the article. The best way to encourage the reader to click is to show him the benefits of doing it. We can either classically highlight the most important elements of the text or, more ambitiously, serve a fun fact or an inspiring quote. A well-prepared lead shall be also properly formatted.
Text formatting – form as important as content
Text formatting has its considerable impact on reader’s comfort and…Google’s proper indexing. It is equally important in all parts of the text: in its title, lead and the subheadings. A properly organized SEO text shall have a hierarchical structure, including headings H1, H2, H3 (from the most important to the least important ones). These are the elements, which facilitate the reception of the text, being also desirable from Google bots’ perspective.
Text for the people – not for the algorithms
Don’t focus too much on the algorithms, as people are still your main audience. That is why a valuable SEO text shall be optimized not only for the search engines, but mainly for the users – being useful, concise, readable and clear. Remember about proper formatting, signalizing the keywords. Nowadays, readers search for information incredibly fast. Hence, ideally, you shall facilitate them this process, constructing your text properly. Keep keyword density on its right level. Write in a semplice and convincing manner, aiming to present even the most complex issues as clear as possible.
Meta description – how to convince the reader to click your article?
Having your text already written, you can focus on SEO cosmetic changes, like e.g. a proper meta title or meta description. Many people (knowingly or not) skip this step. It’s a huge mistake, considering how easily you can attract your audience with a good meta description. Make the best use of your CTA skills and fill up this one and a half line with some killer text. Language of benefits is crucial here!
Summing up: How to make Google like your writing?
Write concisely, yet comprehensively, remembering about the proper structure of your SEO text and a clever distribution of keywords. Making friends with synonyms can be also very useful. Your readers will surely appreciate it, as well as Google, which identifies them increasingly better.